- Innovate with Hexagon
- Posts
- AI Agents Aren’t Complicated
AI Agents Aren’t Complicated
We Just Talk About Them Wrong
AI agents may seem complicated at first glance.
They’re not.
What is complicated is the way we describe them.
Buzzwords. Abstract diagrams. Over-engineered demos.
All of that makes AI agents feel like something only researchers or big tech teams can touch.
But once you understand what an AI agent actually is, everything clicks.
First, Let’s Strip Away the Hype
An AI agent is not:
A sentient system
A replacement for your entire team
A black box that “just figures things out”
At its core, an AI agent is simply:
AI agents may seem complicated at first glance.
They’re not.
What is complicated is the way we describe them.
Buzzwords. Abstract diagrams. Over-engineered demos.
All of that makes AI agents feel like something only researchers or big tech teams can touch.
But once you understand what an AI agent actually is, everything clicks.
Think of an AI Agent Like This
Imagine a highly reliable assistant who:
Knows what to look for
Understands when to act
Follows clear instructions
Reports back with results
The difference between this assistant and traditional automation?
Decision-making.
Traditional automation: “If X happens, do Y”
AI agents: “Look at the situation, decide what matters, then take the best next action.”
Why AI Agents Feel Confusing
Most people encounter AI agents through:
Technical research papers
Overly complex architecture diagrams
Vendor demos showing 12 tools talking at once
That’s like teaching someone to drive by explaining how the engine is machined.
You don’t need that. You just need to understand the behavior.
That’s it.
No magic. No consciousness. Just structured automation with intelligence layered on top.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The 4 Core Components of Any AI Agent
Every AI agent—no matter how advanced—boils down to four simple parts:
1. Input (What It Observes)
This could be:
Emails
CRM records
Website forms
Documents
API data
User messages
If data exists, an agent can observe it.
2. Instructions (How It Thinks)
This is the most overlooked part.
Agents don’t “figure things out” randomly.
They operate based on clear goals and constraints, such as:
“Qualify this lead”
“Summarize this document”
“Route this request to the right team”
“Escalate only if confidence is low”
Good agents are well-instructed, not overly smart.
3. Actions (What It Can Do)
An agent is only useful if it can act.
Actions might include:
Updating a CRM record
Sending an email or Slack message
Creating a task
Triggering a workflow
Calling an API
Generating a report
No action = no value.
4. Memory (What It Remembers)
This is what separates agents from chatbots.
Memory allows an agent to:
Recall prior interactions
Maintain context across steps
Improve decisions over time
Avoid repeating work
Memory doesn’t mean “learning like a human.”
It means structured recall.
Why AI Agents Matter for Real Businesses
Here’s the key shift most people miss:
They shine in areas where humans:
Context switch too often
Miss follow-ups
Spend time copying data
Repeatedly answer the same questions
Operate across disconnected tools
This is where productivity leaks happen.
AI Agents Are Not a Future Concept
They’re already here.
The difference between companies winning with AI and those stuck “experimenting” isn’t budget or talent.
It’s clarity.
Clear workflows
Clear ownership
Clear outcomes
Once those exist, AI agents become simple.
Almost obvious.
AI agents feel complicated because we keep treating them like intelligence experiments.
They’re not.
They’re systems that help your business move faster with fewer errors.
And once you stop overthinking them,
you’ll realize you’ve been building toward them all along.



