Questions: From Installs to Engagement

About Metrics and Strategy

What tools can I use to track these post-install metrics effectively?

How do I prioritize which post-install events to focus on for my app?

What’s the best way to analyze user behavior and engagement trends?

How do I measure Lifetime Value (LTV) accurately for different user segments?

Can I track these metrics without partnering with an MMP?

Implementation

How can I optimize my onboarding process to improve sign-up rates?

What are some common reasons users churn after installation, and how can I address them?

Are there specific campaigns that work well for re-engaging inactive users?

How can I reallocate ad spend to target high-quality users effectively?

Customization

How should I tailor my post-install tracking based on the type of app I have (e.g., gaming, eCommerce, productivity)?

What post-install metrics should I focus on for freemium apps versus subscription-based apps?

About Perform[cb] or Services Mentioned

How does Perform[cb] optimize campaigns using post-install data?

What makes Perform[cb]’s proprietary post-install tracking better than competitors?

How do partnerships with MMPs like Adjust and AppsFlyer benefit app marketers?

Can you provide examples of successful campaigns where post-install tracking improved ROI?

General Inquiries

How often should I review post-install metrics for my app?

What benchmarks should I aim for with retention rates or in-app purchases?

Is post-install tracking necessary for apps with low daily active users?

What are the potential challenges of implementing these metrics?