The Myth of More: Why Growth Isn’t About Doing Everything

The Problem with “More”

We’ve been sold the idea that growth equals more.
More features. More dashboards. More meetings. More hires.

But as C.S. Lewis once said:
“You can’t go back and change the beginning, but you can start where you are and change the ending.”

The truth is, “more” isn’t strategy—it’s distraction.

Most companies don’t fail because they didn’t do enough.
They fail because they did too much of the wrong things. They chased noise instead of focus. They created complexity instead of clarity.

The Power of Focus

Warren Buffett puts it simply:

“The difference between successful people and really successful people is that really successful people say no to almost everything.”

Think about the businesses you admire most.
They don’t succeed because they do everything. They succeed because they do a few things really, really well.

Apple didn’t become Apple by building every gadget. They became Apple by obsessing over simplicity.

The Formula for Better Growth

Here’s the path forward:

• Say “no” more than you say “yes.” Every yes has a cost.

• Focus on your core value. Not the wishlist, but the impact.

• Simplify, even when it feels uncomfortable.

Lessons from the Field

At Innovate with Hexagon, I’ve helped companies double revenue not by adding 10 new systems, but by removing five and realigning around the two that mattered most.

Simplicity isn’t laziness—it’s leadership. It’s the courage to resist distractions and stay disciplined on what matters most.

Growth isn’t about more.
It’s about better.

👉 If your business feels like it’s drowning in “more,” maybe it’s time to find your “less.”

Let’s simplify. Let’s realign. Let’s grow.